Why Robocalls Matter
They may seem harmless. An automated message with a pre-recorded voice can’t do that much damage, right? Well, according to the FTC and TCPA, robocalls are a nuisance that must be regulated.
On August 11, 2015, the FCC fined Travel Club Marketing $2.96 million for making repeated illegal robocalls to consumers. This is just one example of the hefty fines that can be demanded for breaking this particular law.
For those who aren’t familiar with the term, a robocall is defined as an automated call that delivers a pre-recorded message. This technique is often used by political parties and telemarketing companies. It is acceptable for the former, but often considered illegal for the latter.
The reason robocalls are often considered illegal is because companies must have prior written consent from consumers that they are allowed to call with automated messages. Companies are also required to offer some sort of opt-out option in their automated recordings that allows consumers to stop receiving the unwanted calls. And if companies don’t have prior written consent or an opt-out option, they are breaking the law.
The FTC has recently been cracking down on offenders. They advise anyone who has received a robocall to immediately file a complaint against the offender so they can go after them. Earlier this year, they held a contest to see who could come up with a way of stopping robocalls for anyone to use, including those already on the National Do Not Call List. A company called Nomorobo emerged from the contest, allowing people to block robocalls without missing important automated messages such as prescription reminders or school closings. This revolutionary invention has offered consumers the freedom to avoid robocalls if they wish. After winning the FTC contest, Nomorobo made the ConsumerReports.org 2015 Nice List. If you want to read the full list, click here.
As a consumer, you have the power to take legal action against unwanted robocallers. If you’re being harassed with unwanted calls or texts, fill out our form to take action. You have the power to end the calls. For more information on the specific robocalling laws and regulations, check out our Robocalls page.